Who, when, what, why?

International Dog Day is observed annually on 26. August to honour all dogs - no matter their shapes, sizes, age or breeds and encourage adoption to all those who have yet to find a home and a family forever.

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It is a good and symbolic occasion to celebrate man's best friend and to remember that every dog around the world should deserve a better life: a life of joy, love, protection, care and respect. A special day to raise awareness about dog adoption because if you are looking for a life’s companion, shelters are full of four-legged friends who are waiting for their chance and will bring just happiness to your days.

On International Dog Day we want to give special thought to all those dogs left behind in many parts of the world because people, government or local authorities do not care. We should remember all dogs killed, abused, mistreated, but also those who live homeless, in suffering with no care and who need to be helped and rescued. This day was created in 2004 by Colleen Paige, a pet and family lifestyle expert. She is an animal advocate who chose to celebrate this day on 26. August because it was the date on which her family adopted their first dog 'Sheltie' from an animal shelter home.

Since that first celebration in 2004, National Dog Day has grown in popularity and is now celebrated across the world as International Dog Day.

On International Dog Day - and every day - you can choose to celebrate by giving your dog an extra cuddle, but also do not forget the others and help them by volunteering in a shelter, making a donation or consciously adopting a friend forever.

On any day but on International Dog Day especially, be sure to acknowledge just how wonderful and valuable dogs are and give them something positive just as they deserve.